Friday, October 12, 2007

Cold Stone Cones

Cold Stone Cones, originally uploaded by Itinerant.

I just realized that almost every city I visit, I make a stop at a Cold Stone Ice Cream store.

But I almost never do @ home.


Anonymous said...

i get the bubs ice cream cakes from here. YUM! =D cyn

cold stone a dying brand said...

This is just one of hundreds of Cold Stone locations now collapsing around the US. Why? Because the "concept" of mixing stuff into ice cream has always been a fad, and the fad is now over. The product isn't that good, is grossly overpriced, and consumers are flocking back to properly formulated ice cream from other chains like Baskin Robbins and Ben & Jerry's.

The Cold Stones have been largely sold to Yuppies with too much equity in their homes, who jumped into the stores to be "business owners". But since the labor costs are double the competition, and stores are too big and too expensive to run, the number of unprofitable stores is skyrocketing with the results we have here.